Klein Creative Communications Opens Office and Kicks Off With Fab Bridal Goodie Bags at Wedding Season Launch Party

New York, NY (ContentDesk) April 26, 2004 — Klein Creative Communications, a publicity and creative marketing firm specializing in creating goodie bags for major events, announces its opening. The upstart opened in grand style by providing bridal-themed totes valued at $1000 for the recent Wedding Season book bash. In creating the exclusive gift bags, Klein Creative helped create over-the-top bridal buzz at the launch of Darcy Cosper’s debut novel, Wedding Season: A Comedy of Manners, Matrimony, and 17 Marriages in 6 Months. Co-hosted by mediabistro.com, Swell by Cynthia Rowley & Ilene Rosenzweig and Three Rivers Press, the April 15th fete at the Algonquin Hotel’s Gallery Suite brought major media names together for an invitation-only faux wedding reception. The elegant event featured Champagne Laurent-Perrier, a gaggle of bridesmaids outfitted in Miracle by Vanessa Lundborg gowns, Dana Worlock Design floral arrangements, designer wedding cake and cupcakes from Bijoux Doux Specialty Cakes and a specially written best man’s toast from www.ThePerfectToast.com.

Illustrious wedding guests included actress Molly Ringwald and editors from mainstream style and bridal publications, including Glamour, EW, New York Times, New York Resident, Daily News, Bridal Guide, Modern Bride, Daily Candy and CitySearch.The gift bags, which were color coordinated and designed by Originality, Inc. (www.originalityinc.com) to match the bridesmaid dresses on the novel’s cover, were likened to “mini steamer trunks of goodies” by author Cosper during a ceremonial toast. Contents of each goodie bag, valued at $1000 apiece, included something for every wedding guest, including: Altoids’ heart-shaped Love Tins (exclusively available on Altoids.com); massage lotions from Arianne Lingerie (www.ariannelingerie.com); cooling satin herbal pouches from Cleavage Coolers by Lynda Marie of Palm Springs (www.cleavagecoolers.com); HP’s Creative Scrapbook Assistant software (www.hp.com); Hpnotiq liqueur (www.hpnotiq.com); nail polish from Orly’s new Wedding Party color collection (www.orlybeauty.com); chocolate body butter from Warm Spirit (www.warmspirit.com); hair styling products from Regis Corporation’s designLINE (www.regiscorp.com); an instant photo guest book from Adesso Albums (www.adessoalbums); gift certificates for dance lessons for two at Empire Dance (www.empiredance.com), a $750 Wedding White laser tooth whitening treatment at FishmanRoth Cosmetic Dental Associates (www.smilesny.com), and a discount on www.ThePerfectToast.com’s custom wedding toast writing services; and a copy of Wedding Season (http://www.threeriverspress.com/catalog/display.pperl?1400051452). Product and party photos can be found on www.kleincreative.com and www.mediabistro.com.In the week since the launch, gift bag sponsors have already received calls from major press outlets and gotten media and trendsetters talking about their hip products. The author herself even shed a tear when presented with an Adesso Album, containing notes and Polaroid photos from all the guests.

Others have called Klein Creative to rave about Cleavage Coolers and demanded details on where to buy them. Since taking the book home in the glamorous goodie bag, numerous journalists at national publications are considering Wedding Season for further reviews and features.”Goodie bags are so much fun to get - but so often lack that special something that makes a splash with attendees and media,” said Stephanie Jo Klein, founder and president of Klein Creative Communications. “Tossing random keychains and promotional notecards into a paper bag just doesn’t cut it for major events that set out to make a splash. To get noticed by the media, bags need to be packed with exactly the right combination of full-sized products and gift certificates, style, savvy, and attention to detail. Klein Creative is all about making the right choices, so event attendees truly take home your message.” Klein Creative works with planners of media and corporate events and charity fundraisers to specially tailor bags for each event.

In addition to the firm’s flair for knowing what’s hot, Klein Creative distinguishes itself by offering adjunct publicity to product sponsors, to make sure that media get their message, loud and clear.Klein is able to reach the media by trading upon her strong network of contacts from her years as a freelance writer. Formerly a freelance writer for national publications such as Mademoiselle, Glamour, Health, The New York Post, TV Guide, Fortune Small Business, More, Fitness and Las Vegas Life, and a former board member of the Newswomen’s Club of New York, Klein’s know-how gives the firm an edge. Her career change came about only recently, while organizing goodie bags and publicity for the Newswomen’s Club of New York (www.newswomensclubnewyork.com). Her personally created goodie bags for panel discussions and the 2003 Front Page Awards (stuffed with items like makeup from MaxFactor and Cover Girl, From the Blue earwarmers, ScandalMonger: the game, body products from Ric Pipino Hair Salon and Bare Escentuals, Not For Tourists guidebooks, Manhattan Portage sunglasses and Parker pens) created such a sensation with the journalists in attendance that Klein decided to decidedly change her career path. Klein Creative Communications launched as a full-fledged business this spring, and also has several non-gift bag publicity clients in Rhode Island and New York.Ms.

Klein toasts to Wedding Season and Klein Creative Communications’ continued success!Queries about Klein Creative Communications or any featured products may be addressed to Stephanie Jo Klein at (646) 472-5951. More details on www.kleincreative.com.